![]() ![]() Regardless where it places, at prices starting at $1,000 for its MacBook Air and going all the way close to $4,000 and growth - while well off the 30-percent range of 2010 - still defying the market, the Mac has proven a consistent money-spinner for the company even during troubled times for the traditional PC. “The pricing and feature set of the refreshed iMac present an attractive combination, and I would not be surprised to see the new iMac stimulate desktop sales in the December quarter and beyond,” Barclays analyst Ben Reitzes said. But the Mac’s premium pricing, at $1,000 and above, and its subsequent outsized margins mean a spike in revenue growth can give its bottom line a significant boost. On Tuesday, Apple took the lid off a slimmed-down iMac and a 13-inch laptop with a vastly improved screen, setting the stage for a potential revival in sales even as Hewlett-Packard and Dell Inc struggle just to stay level.Įarlier this year, Apple had also launched an updated MacBook Air - a product analysts say spawned over 20 touch-enabled designs from rivals called “Ultrabooks,” which run Microsoft Corp’s upcoming Windows 8 software.Īpple remains No. ![]() The facelift may help revitalize an important lineup that - while seeing growth tail off in the early part of 2012 - yields 14 percent of revenue and still racks up sales growth numbers that are the envy of a flagging PC world. ![]() Customers gather outside an Apple store before the release of iPhone 5 in Munich early September 21, 2012. ![]()
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